We know why you’re losing deals – and how to win them

NICK HOOPER
FOUNDER & CEO

ABW Business Strategies brings quantitative rigor to competitive intelligence. Founded by Nick Hooper, a former Army intelligence officer with an MBA and MS in Applied Machine Learning, we transform how businesses understand and outmaneuver their competition.

Nick’s unique background combines military intelligence training with corporate competitive intelligence experience at Boeing, where he analyzed billion-dollar competitions and identified why winning teams actually won. As a former strategy lead and business development representative, he’s seen competitive intelligence from every angle – creating it, using it, and watching deals won and lost based on the quality of market insights.

We believe most competitive intelligence fails because it relies on surface-level research and relationship mapping. Our approach applies data science to competition – mining contract histories, analyzing win patterns, and identifying the hidden factors that actually determine competitive outcomes. This isn’t traditional CI dressed up with analytics buzzwords. It’s a fundamentally different approach that finds signals your competitors miss.

Whether you’re entering new markets, defending your position, or trying to understand why you’re losing deals, we provide intelligence that changes outcomes. Our clients don’t just get competitor profiles – they get mathematically-grounded strategies for winning more business.

Let’s discuss how quantitative competitive intelligence can improve your win rate.